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Normally, if you want to have professional web designers custom build your site, you must be prepared to dish out at least a couple thousand Rands. These companies are established companies with physical locations, therefore they have to increase the amount they charge to pay off some overheads: office rent, designer’s wages, advertising costs and so on.

These people are often working from home so they do not have a high operation cost like that of a company. The best way to do this would be to contact past clients and enquire from them about the service and results they got from using the web designer. Another route you can take is to design your website yourself.

There is however a caveat.

Convincing your prospects to purchase from you is a hard job, but have you ever thought that you’re making the process twice as difficult for both parties if your prospects are convinced but don’t know how to buy from you? No matter how good you are at convincing your prospects, they won’t buy if they find the process cumbersome. First, you will want to check that people can find your order form easily and hassle-free.

After all, it wouldn’t make any sense to sell hard to a prospect only to find that they won’t be able to pay you when they want to. You can also offer a money back guarantee so that people will feel confident about buying from you.

Make them feel safe about buying something from you, a total stranger to them on the other end of the Internet.

Eliminate any chances of that to maximize your profits! However, Flash based sites have been disputed to be bloated and unnecessary.

This whole new level of interactivity will always leave visitors coming back for more. No more woes over how a certain css code displays differently in Internet Explorer, Firefox and Opera. In Flash, one can make use of its animating features to convey a message in a much more efficient and effective way.

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You’ll also have to put in additional work in redirecting the user to the Flash download page if he or she doesn’t have the player installed. Hence, you will not be able to rank well in search engines and there will be less traffic heading to your site.

Users have to wait longer than usual to load Flash content compared to regular text and images, and some visitors might just lose their patience and click the Back button. Otherwise, use a mixture of Flash and HTML or use pure text if your site is purely to present simple textual and graphical information.

Flash animation is not much different from normal animation as every bit of the animation has to be done by hand. Your website is where your business resides — it’s like the headquarter of an offline company.

Make sure you have clear directions on the navigation of your website. Reduce the number of images on your website.

Keep your text paragraphs at a reasonable length. If your website looks great in Internet Explorer but breaks horribly in Firefox and Opera, you will lose out on a lot of prospective visitors. Also, scripts are not supported across all browsers, so some visitors might miss important information because of that.